La MerChristmas
We created a full funnel Christmas campaign with a premium feel that smashed industry standard CTRs.
The brief
Create a full funnel Christmas campaign to increase database by 10%, product reviews by 20% and smash industry standard CTRs. With so many products to showcase, we created 2 new carousels and 2 video adaptations.
The challenge
To squeeze in 5 products, 4 gift sets, copy and CTAs into Pins that didn’t look like they were squeezed in. And also have a Christmassy feel.
“The assets were great, but to really capture that premium christmassy feel I used photoshop ice brushes and added loads of glare and sparkle for extra magic”. – Toby, Designer
The result
The phased and retargeting strategy worked very well; Reviews increased by 137%; database signups increased by 15%; CTRs increased by 37%, sampling increased by 174% and ER up by 500%!
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Client says
“Thank you for being so responsive and getting all the creative turned around faster than originally anticipated!”
More of the work
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